CVS Pharmacy Unveils Enhanced Loyalty Program for Simplified Member Experience
CVS Pharmacy, the retail arm of CVS Health® (NYSE: CVS), has announced a comprehensive upgrade to its loyalty program, introducing two membership tiers: ExtraCare® and ExtraCare Plus™. This transformation aims to streamline the membership experience for customers.
Key Highlights:
1. ExtraCare: The existing no-fee loyalty program has been revamped to be more straightforward and valuable. ExtraCare now consolidates features from the ExtraCare Pharmacy & Health Rewards® program, allowing members to opt-in and earn up to $50 for prescription fills and vaccinations. ExtraCare members will now earn $2 ExtraBucks Rewards for every 4 prescriptions filled.
2. ExtraCare Plus: The previous CarePass® program has been rebranded as ExtraCare Plus. Positioned as the small-fee, high-savings tier, it encompasses all ExtraCare benefits with the addition of new perks. Members of ExtraCare Plus enjoy the convenience of free same-day delivery for nearly all in-store products within three hours, along with a $10 monthly bonus reward.
3. Simplified Savings: CVS Pharmacy commits to offering savings both in-store and online. Members will receive personalized deals through email and text, 2% back in ExtraBucks Rewards, and exclusive savings during member events.
Zach Dennett, Vice President of Loyalty, Omnichannel, and Hispanic Formats, CVS Health, stated: “Now, instead of having to join various programs to unlock all the savings available to them, we’ve made it easier for our members and patients to choose from our two-tiered offerings and access the benefits that best fit their needs, including new same-day delivery and pharmacy rewards, which are now a core benefit.”
Background
• CVS Pharmacy has a robust history of providing significant benefits to ExtraCare members over two decades.
• The recent changes are part of CVS Pharmacy’s commitment to enhancing the loyalty experience based on customer feedback and industry trends.
• Members are encouraged to download the CVS Pharmacy app and opt into personalized deals through various channels for an enriched experience.
This loyalty program evolution reinforces CVS Pharmacy’s dedication to delivering value and simplicity to its members, aligning with evolving consumer preferences and expectations. For additional information, please visit http://www.CVS.com/ExtraCare.
